Journal ArticleOPEN ACCESS

Integration of Social Media Platform in Their Customer Relationship Management Process (CRMP) and Its Impact on Performance of SMEs

  • Olayah F
Indian Journal of Science and Technology (2019) 12(47) 1-9
DOI: 10.17485/ijst/2019/v12i47/148899
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Abstract

… for customer relationship management (CRM) to build up added value and long-term relationships based on a high customer … a method to examine the relationship between social CRM …

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APA

Olayah, F. (2019). Integration of Social Media Platform in Their Customer Relationship Management Process (CRMP) and Its Impact on Performance of SMEs. Indian Journal of Science and Technology, 12(47), 1–9. https://doi.org/10.17485/ijst/2019/v12i47/148899

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