Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis

Abstract

Utilising Mobile Internet (M-Internet) services would increase socio-economic benefits. Hence, it is necessary to consider the factors that may increase the adoption of M-Internet services within the context of Saudi Arabia. This research aims to examine potential users’ intentions towards different variables that may be significant for supporting higher usage of M-Internet services in the domain of the Kingdom of Saudi Arabia. This study embraces the following variables: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intention. Data was collected by means of a questionnaire on a convenience sample that consisted of 600 subjects with a response rate of 69.5 %. The findings gathered from a descriptive analysis suggested that the related variables are perceived as significant by participants and they have strong behavioural intention to use M-Internet services.