Entrepreneurship in Saudi Arabia: An Empirical Investigation of Online Grocery Shopping Behaviour

Abstract

This report investigates online-shopping at grocery stores (OGS) in Saudi Arabia. Results of our study indicate a general acceptance of on-line grocery shopping. Home delivery and website security were found to be the most important factors supporting online shopping for groceries. Quality service was valued higher than price and discounts; and there was a strong relationship between a positive attitude towards OGS and the frequency of online shopping..Shoppers who engaged in frequent online grocery store shoppingwere more likely to have an account on You Tube; bemore innovative; perform on-line searches and place a high premium on excellence. They are willing to pay a higher price for website security and superior quality services. For these reasons; an OGS in Saudi Arabia should emphasize security and quality and facilitate consumer decision-making bysupporting easycomparisonforpricing; branding and other product-related information.Online media sources; such as You Tube and Instagram; should be used to promote the store and its products.