Book Chapter

The Moderating Role of Congruence between Humor and Fun Climate of the Company on the Effects of Humor in Internet Job Ads

  • Oikarinen E
Springer Fachmedien Wiesbaden, (2017), 167-181
DOI: 10.1007/978-3-658-15220-8_13
N/ACitations
Citations of this article
5Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Humor has been acknowledged as a common practice in advertising (Eisend, 2009; Weinberger and Gulas, 1992) and recognized as one of the most widely studied advertising appeals (Voss, 2009). Humor has become more relevant in the modern workplace, when new generations,...

Cite

CITATION STYLE

APA

Oikarinen, E.-L. (2017). The Moderating Role of Congruence between Humor and Fun Climate of the Company on the Effects of Humor in Internet Job Ads. In Advances in Advertising Research (Vol. VII) (pp. 167–181). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_13

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free