Supply chain agility and market orientation: The best approaches leading to SMEs performance

Abstract

The study aimed to examine the influence of market orientation on SMEs’ performance with the mediating effect of supply chain agility and moderation of innovation capabilities. The data for the study were gathered from the manufacturing SMEs operating in major cities of Jordan. The questionnaire was distributed online to gather the maximum responses from managers of SMEs. The collected data were examined by using Smart Pls. The results highlighted that market orientation not only influences the SMEs’ performance, but it also helps them in developing supply chain agility.