Embedding sustainability into the tourism planning process: Evidence from michigan

Abstract

Sustainability has become a common term in the lexicon of most tourism scholars and many industry professionals. Yet active infusion of sustainability thinking and initiatives in practice remains less consistent. This exploratory study investigates awareness and understanding of, and engagement with, sustainability concepts and practices by those involved in - or having the ability to influence - tourism planning. A survey of tourism office directors and planners reveals limited and divergent understanding of the basic underlying characteristics of sustainability amongst these two critical stakeholders groups, both of which are core to the planning, development, marketing and management of tourism. Findings suggest the need for continued effort to translate the huge volume of sustainability-focused tourism research into terms and formats more digestible by industry professionals, as well as opportunities for local entities to take the lead in bringing diverse stakeholders together to drive a greater emphasis on sustainability within their communities.