La gestión del diseño en la empresa: el caso de la micro, pequeña y mediana empresa manufacturera de la región de Valparaíso (Chile)

Abstract

Which factors are associated to the level of design integration in the management of micro, mediium and small Enterprise? This is the basic question that te present article tries to answer by presenting the most meaningful results of the study on design management in the manufacturing Mipymes of the Valparaiso region (Chile). A semi-structured interview was applied face to face to a structural sample of ownwers and/or senior managers of Mipymes, in function of the different economical sizes and subsectors of activity in which they develop. The study concludes that there are three explicative factors of the integration level of design in the micro, médium and small enterprise in the región of Valparaiso: 1) the existence of strategic management in the enterprise: 2) the level of knowledge and assessment of design by the top corporative leadership; and 3)the economic size of the enterprises.