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Australia's Competitive Advantage: Gaining the Marketing Edge

  • Roberts J
  • Styles C
Australian Journal of Management (2001) 26(1_suppl) 105-120
DOI: 10.1177/031289620102601s06
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Abstract

Focuses on the competitive marketing advantages of Australia. History of marketing in the country; Impact of economic and cultural environment; Difference between exporters and non-exporters.

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APA

Roberts, J. H., & Styles, C. (2001). Australia’s Competitive Advantage: Gaining the Marketing Edge. Australian Journal of Management, 26(1_suppl), 105–120. https://doi.org/10.1177/031289620102601s06

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