Markets and commercialization channels in the central region of Rio Grande do Sul: relevant factors for fruit and vegetable producers

Abstract

This article presents statistical analysis that verified the diversity of markets and marketing channels used by family farmers in the central region of Rio Grande do Sul/ Brazil, examining the occurrence of variables associated with the number of channels accessed. The non-probabilistic sample included 129 family farmers who produce fruits and vegetables in four municipalities in the Central Region of Rio Grande do Sul, Brazil, in the years 2019-2021. Nonparametric tests and bivariate statistical analysis were used, considering the significance level (≤) of 0.05. There was an average number of 2.4 channels in the Local and Conventional Markets, and 3.1 for the Local/Territorial and Public/Institutional Markets. However, a maximum of three channels is used in 75% of establishments. There was a low negative correlation between the mean age of the family farmers and the degree of diversification of the channels used to market the products and a positive correlation between infrastructure and diversificationof channels adopted and,family work and diversification. Finally, a dependency relationship was reported between the number of public policies accessed and the diversification of channels.