This paper analyzes the symbolic role of Biosciences in the imagery of life and health, presenting results of observational research of science magazines found on newsstands in three Brazilian cities: Rio de Janeiro, Duque de Caxias and Porto Alegre. It presents a synthetic analysis of the observation of newsstands and the set of covers exposed in them, using illustrative tables, according to a scheme of interpretation of the rhetoric present in these covers. We note that the meanings resulted of image/word symbiosis spread by periodicals, are persuasive tools on the universe of representations and social practices concerning a supposedly healthy lifestyle.
CITATION STYLE
Luz, M. T., & Ferla, A. A. (2017). Retórica na divulgação científica do imaginário de vida e saúde: uma proposta metodológica de análise. Interface: Communication, Health, Education, 21(61), 333–350. https://doi.org/10.1590/1807-57622015.0797
Mendeley helps you to discover research relevant for your work.