Analysis and Research on Digital Reading Platform of Multimedia Library by Big Data Computing in Internet Era

Abstract

Digital reading promotion service is a service way for libraries to provide readers with a series of digital resources, enjoy the service functions, and share the experience of using them in various digital reading platforms, which is to meet the reading interests and reading needs of more readers, and is also the focus of the current library work. In the era of new media, the characteristics of digital reading are subtly changing the readers' needs for reading environment, reading content, and reading style. Libraries should keep pace with the development of the times and provide readers with diversified, intelligent, and targeted digital reading platforms. The digital reading platform should continuously improve the digital reading service functions, broaden the service scope and dissemination channels, and finally realize the diversification, interest, and intelligence of digital reading service. This paper takes the digital reading platform of libraries in the region as the research theme and carries out research work on libraries. The province is divided into three regions according to the geographical map: southeastern region, central region, and northwestern region. The digital reading platforms of 14 prefecture-level public libraries and 58 libraries of higher education institutions in each region were accessed. Firstly, we check the construction of digital resources within the library websites, secondly, we count the opening of digital reading platform functions, and finally, we check the opening of digital reading platforms. Through the research, it is found that there are problems of unbalanced distribution of digital reading resources in regional libraries; unattractive design of readers' interface and inadequate reading service functions; lack of continuous training of readers' guidance; insufficient publicity and promotion; low efficiency of staff in responding to consultation; and low degree of platform openness and weak awareness of sharing. Finally, the problems found in the research are summarized, and the solution measures for the regional digital reading platform are proposed. Libraries in the digital era should give priority to systems that can manage all library resources comprehensively and effectively, adapt to more flexible library workflows, and enable libraries to provide better services to users.