Implementasi Corporate Social Responsibility sebagai Keunggulan Kompetitif Perusahaan

Abstract

This article presents the re-emergence of Corporate Social Responsibility (CSR) concept which nowadays become a positive trend in business world to use it as a source of sustainable competitive advantage. The concept has been re-emerging because of factors of globalisation, technology and media revolution, and terrorist attacks. This article also pre- sents some parties which have capability to endorse business to implement CSR, such as gov- ernment, community as well as business organizations, corporation itself and society. And in order to bring unimpair description, this article describes the implementation of CSR as cor- porate strategic competitive advantage in Vodafone and Thiess. Keywords: