Development of rural tourism resources in China under the goal of common prosperity: Current situation, problems and the development path

Abstract

Under the mission of the new era, guiding the development of rural tourism resources with the goal of common prosperity has the dual significance of enhancing the value of resources and promoting comprehensive rural revitalization. According to the logic of "development of rural tourism resources-realization of the common prosperity of rural farmers-attainment of material and spiritual prosperity of the entire society", this paper identifies the relationship between the development of rural tourism resources and common prosperity and clarifies the realistic predicament and the existing gap in achieving common prosperity. It is found that both traditional rural tourist destinations oriented by local resources and modern rural tourist destinations oriented by high- standard services are actively excavating advantageous resources and improving supporting facilities so as to adapt to market transformation. Meanwhile, two major characteristics are reflected: first, the participants of rural tourism resources have diversified cooperation, and the development mode is becoming mature; second, rural tourism has made outstanding contributions in helping reduce poverty, promoting social equity and satisfying spiritual and cultural needs, which fully fits the process of common prosperity. However, there is still a large gap between the development of rural tourism resources and the goal of common prosperity. In particular, different regions and different groups have multiple gaps in the efficiency, level and ability of development, which leads to the lack of extensive, in-depth and thorough solutions to contradictions between the unbalanced development of rural areas and the farmers' needs for a better life. Based on the the principle of "high-quality development of rural tourism, integrated development of urban and rural areas, and all-round development of people", this paper constructs an innovative path of rural tourism resources, which is composed of "effective development, collaborative development and sustainable development" to promote the high- quality transformation and development of China's rural tourism industry and help achieve common prosperity.