Digital Technology in Tourism Dance Performance: Exploring the Influence of Tourists' Flow Experience and Meaningful Experience on Revisit Intention

Abstract

Digitization has permeated every aspect of industry, and the integration of immersive digital technology into traditional tourism dance performances has become a core concern in both theoretical and practical fields. However, existing literature lacks sufficient exploration on how the integration of immersive digital technology and tourism dance performances can improve tourist loyalty. Therefore, our research established a theoretical model based on the Stimulus-Organism-Response (SOR) framework and tested our proposed hypothesis through the structural equation model. The research results indicate that authenticity, esthetics, and entertainment have a significant promoting effect on immersive experience and meaningful experience, which have a positive impact on tourists' revisit intention. In addition, authenticity, esthetics and entertainment promote the improvement of revisiting intention through the mediating effect of flow experience and meaningful experience. This research expands the research context of authenticity theory and experience economy framework, and provides a new research perspective for tourism destination loyalty research. Our conclusion provides theoretical guidance for the sustainable development of tourist destinations.