WOM Generation Decision Making:The Effects of Consumer's Prediction of Market Response and Brand Commitment on Generaion of WOM about a New Brand

Saito, K. (2014). WOM Generation Decision Making:The Effects of Consumer’s Prediction of Market Response and Brand Commitment on Generaion of WOM about a New Brand. Journal of Marketing & Distribution, 16(2), 119–147. https://doi.org/10.5844/jsmd.16.2_119