Disney, The Absolutely Dominant of Business

Abstract

Under the growth of the digital trend and the pressure of the COVID-19 global pandemic, many media and entertainment companies have made strategic changes and adaptations in order to survive and have better development. Disney is one of the companies that successfully survived and would have a great opportunity to become one of the main dominants in the next decade. Analysis including marketing mix 4Ps and SWOT is used to evaluate Disney’s possibility to become dominant. After the analysis of the study, the result offers suggestions for other companies in the industry regarding how they could learn from Disney for their own development.