Digital nationalism versus gender politics in post-reform China: Gender-issue debates on Zhihu

Abstract

This article aims to determine how digital nationalism influences gender politics in the context of gender-issue debates on Chinese social media platforms. To this end, I present an original case study, collecting empirical data from the most popular Chinese community question-answering (CQA) website, Zhihu. By using a mixed-method research design, consisting of content analysis (CA) and critical discourse analysis (CDA), I explored gender-issue debates between Chinese internet users. The analysis reveals how such debates inform divided opinions between women and men internet users, and how misogynistic men invoke a nationalist discourse to distort the debates.