Cross-cultural Communication Strategies Research of Socializing Apps During Internet Era

Abstract

At present, many software products are trying to achieve cross-cultural communication overseas, and TikTok has been considered a successful case. Against this background, this paper uses the encoding/decoding theory to study the experience of TikTok's remarkable success in cross-cultural communication. This paper mainly uses the method of case study and the method of comparative study to explore the different communication strategies of the app in China and the US and their commonalities during the communication process. Based on the encoding/decoding theory, this paper separately analyzes the app's communication advantages in the different stages of encoding, decoding, and circulation. The research directions and research methods selected in this paper are innovative and practical, which enriches the development of the encoding/decoding theory and expands its explanatory power and scope of application. At the same time, one of the most successful apps for cross-cultural communication, TikTok, is used as the research object to provide a reference for corporation operators of social apps and other transcultural communicators.