Abstract
Purpose: This study is an empirical paper on how consumers' direct evaluation of the three dimensions of ESG management, Environment, Society, and Governance, affects marketing …
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CITATION STYLE
APA
Kim, C., Jeong, O., & Park, C. (2022). Effects of Consumer Evaluation of ESG for Food Subscription Services on Intention to Word-of-Mouth and Continuous Usage: Moderating Role of Altruism. Journal of Channel and Retailing, 27(3), 67–91. https://doi.org/10.17657/jcr.2022.7.31.4
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