Strategi Program Technopreneurship dan Marketing Public Relation terhadap Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM)

Abstract

The role of Micro Small and Medium Enterprises or more commonly known as MSMEs in the economic growth of a country is very important because MSMEs are the main drivers of the real sector that directly affect national economic growth. The purpose of this research is to find out the influence of Micro, Small and Medium Enterprises Development (MSMEs) on Technopreneurship Program. The population in this study was 105 umkm actors mitra mandiri Brebes, while the sample in this study is the entire population that was sampled by census method which numbered 105 respondents. Data analysis method is done by using SPSS program to process Quantitative data from questionnaire fields. by means of Validity and Reliability Test Its significance level is 0.05 (a=0.50), Regression Analysis, Classic Asumsi Test, Normlitas Test, F Test, T Test and Determination Test. The results showed Technopreneurship and Marketing Public Relations at the same time both can influence and have a positive impact on the Development of MSMEs Mitra Mandiri Brebes Regency