Colour as an Element of the Creativity in Education of Design

Abstract

Education of Design is creativity based process. From Kansei Engineering to Emotional Design, there are several different approaches in involving feelings and emotions in designing process. Analysing all tools and techniques used by designers, colour has one of the biggest psychological impacts on the final users. Colour has the power not only to change the existing architectural language, but also to be a language on its own. Within architectural semiology, colour has a very important role. The paper presents the preliminary results of the research on cultural background and its influence on the psychological impact of the colour in design (architectural, interior, etc.). The research started in the beginning of 2012 and it has been conducted in Serbia, Botswana, Kenya (fully finalized), India, Slovenia, Brazil (ongoing), Singapore, South Africa and Malaysia (in the preparation stage), Japan, China, Russia, South Korea and Mexico (organization started). The Research objective is to describe, analyse and present importance of the emotional creativity in education, the current status of the role cultural background plays in colour choices in design, as well as to analyse psychological (personal) and social (group) impact and influence of colour. Moreover, the experiments planned are intended not only to outline contemporary cultural influence on colour preferences but also to revisit, revive and expand on the existing research in this field (e.g. [1] Kaya/Epps research at University of Georgia, USA, etc.) by adding the notion of multi-cultural background.