The Impact of COVID-19 Pandemic on Financial Performance of Coco-Cola

Abstract

The purpose of this research is to analysis the financial performances of Coca-Cola before and during the COVID-19 pandemic. The method of researching in this paper includes industry dynamic analysis, financial analysis and ratio analysis. The industry dynamic analysis demonstrates value chain, SWOT, genetic strategies and Porter's five forces which could make influences on the financial performances of Coca-Cola. The financial analysis mainly focusses on revenue analysis, goodwill analysis and common size analysis to show the changes in overall size of the company. And the ratio analysis is divided into profitability, liquidity and solvency respectively, in order to analyze the financial performances from financial detailed data, with the help of DuPont analysis. The main research result is the financial performance of Coca-Cola would decrease in a short term because of the unforeseeable COVID-19, but it could increase in the long term.