Muted by a crisis? Covid-19 and the long-term evolution of climate change newspaper coverage

Abstract

Reasons for the emergence of environmental issues in public debate have been widely studied, while reasons for the disappearance of environmental issues from the public agenda are researched to a far lesser extent. This article presents how the newspaper coverage of climate change has evolved in Finland. The study is based on long-term (1990–2020) data from the leading nationallevel newspaper. The climate coverage has been characterized by an increasing overall trend and remarkable fluctuations in the intensity of debate. The monthly coverage of climate change had four distinctive peak periods. The drops from peak levels are explained by several factors, such as the end of a specific news event or policy process (e.g., international climate policy meetings), lack of weather anomalies (e.g., normal winter weather and snow coverage), silence of key influencers (policy-makers, business elite), and news competition together with reporting fatigue following abundant climate coverage. The first months of the intense phase of the COVID-19 pandemic in 2020 showed a deep, but not unprecedented drop in climate coverage from the preceding peak level. The persistence of anthropogenic climate change, gradual mainstreaming of climate concerns across different societal sectors, and recent policy debates around so-called green or sustainable recovery suggest that climate coverage is not likely to be muted in the near future.