The Role of Business English in International Marketing

Abstract

The purpose of this paper is to explore the role and significance of Business English in the field of international marketing, and how to improve the role of Business English in international marketing and countermeasures, investigating how effective communication in Business English can contribute to a successful international marketing strategy. This paper examines the importance, role, language proficiency, cultural sensitivity and effective communication of Business English in building strong relationships with international customers and stakeholders. By analyzing the current research on business English, this paper reveals the importance of business English in international marketing efforts.