Resurgence and transformation: the impact of COVID-19 on Myanmar’s tourism industry and future trends

Abstract

Purpose – This paper analyses the impact of the COVID-19 pandemic on Myanmar’s tourism industry, identifying challenges and innovations, and predicting future trends to foster a resilient and sustainable sector. Design/methodology/approach – The study uses a comprehensive analysis of tourism trends, government and private sector responses and changes in tourist behaviour, employing data, case studies and policy reviews. Findings – The pandemic significantly disrupted Myanmar’s tourism, causing economic losses and shifts towards sustainable, outdoor and cultural experiences. Effective strategies by the government and private sector are aiding recovery and suggesting a more diverse and resilient future. Research limitations/implications – The research is limited by the availability of data during the pandemic, highlighting the need for ongoing strategy adaptation. Practical implications – The study recommends digitalization, health protocols, domestic tourism focus and sustainable practices for a robust post-pandemic industry. Social implications – The study emphasizes the pandemic’s social impact on tourism-dependent communities and the need for inclusive, sustainable tourism practices. Originality/value – Itprovides unique insights into COVID-19’s multifaceted impact on Myanmar’s tourism, offering valuable information for future sector strategies.