STRUKTUR, PERILAKU DAN PENAMPILAN PASAR BERAS ORGANIK DI DESA SUMBERNGEPOH

Abstract

Organik rice is one of the foods recommended in fulfilling a healthy lifestyle. Public interest in organik rice increased as evidenced by an increase in exports. Sumberngepoh is one of the centers of organik rice that already has certification. The absence of a fixed price policy from the government results in uncertainty of income received by farmers and the number of marketing institutions involved, so the lower the price obtained by farmers. The purpose of this study was to analyze market structure, market behavior and organik rice market performance in Sumberngepoh Village. The sampling technique used in determining the sample of farmers is the Proportional Random Sampling method while the determination of traders samples using snowball sampling. The number of respondents is 32 farmers. Data collection methods used are primary data and secondary data. Data analysis techniques using Structure, Conduct, and Performance. Based on the results of the study, the market structure leads to the oligopsony market. Market behavior There are two marketing channels, namely 1) farmers sell grain to collectors, then from collectors directly to consumers. 2) Farmers sell grain to collecting traders, then the collecting traders are entrusted to Pharmacy, then the Pharmacy is sold directly to consumers. Results shows that market performance is not efficient because the share obtained by farmers is ≤40%.