Cognitive Framing in Climate Change Debates: A Discourse Analysis of Media and Policy Texts

Abstract

How the public perceives climate change and the actions taken to address it are significantly influenced by how the issue is framed in discourse. This study employs Cognitive Critical Discourse Analysis (Cognitive CDA) to examine the mental frameworks present in media and policy texts related to climate change. By analyzing a broad collection of international media articles and policy papers, the research identifies recurring themes such as “climate crisis”, “economic opportunity”, and “natural disaster”. These thematic frames shape public understanding, often amplifying urgency and emotional response. The study explores how such heightened rhetoric can be leveraged to foster unity rather than division. Additionally, it investigates the tension between the discourse of urgency and the presentation of viable solutions, emphasizing the need for a balanced approach. Ultimately, this research contributes to the development of effective communication strategies that support long-term, sustainable policy objectives, ensuring that climate discourse encourages meaningful action rather than polarization.