Does Social Media Engagement Influence Men’s Consideration of Cosmetic Surgery?

Abstract

Men’s cosmetic surgery rates are increasing globally. Existing literature suggests that social media engagement encourages women to undergo cosmetic surgery, yet the relationship between social media and cosmetic surgery for men remains underexamined. The aim of this study was therefore to explore if social media engagement impacted men’s interest in undergoing cosmetic surgery. Using an adapted version of the Passive and Active Use Measure to assess social media engagement, the relationship between social media engagement and cosmetic surgery consideration was explored. Among 311 American adult men (Mage = 37.7), passive social media engagement (e.g., viewing photos, browsing profiles) was found to have a small positive relationship with consideration of cosmetic surgery (p