Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada Alfamart Dan Indomaret

Abstract

This research was conducted with the aim of analyzing the extent of the influence of Promotions and Prices on Purchase Decisions at Tanjung Pasir Alfamart and Indomaret Teluk Naga 2, Teluk Naga Tangerang. The population is taken in this study is all consumers and customers that exist in Alfamart and Indomaret, by taking a sample of 96 respondents. The type of research used is descriptive and comparative. The technique of collecting data is done by filling the questionnaire. The analysis technique used is validity test, reliability test, normality test, classic assumption test, and simultaneous test. The results shows that promotion and price are influences the purchase decisions both at Alfamart and Indomaret.