PENGARUH LABELISASI-HALAL, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE INSTANT INDOMIE

Abstract

Instant noodles as fast food that is easily found anywhere, can influence purchasing decisions including: price, brand image, and halal-lebelisasi. The purpose of this study, is to determine how the influence of halal label (X1), price (X2) and brand image (X3) partially and simultaneously on the decision to buy instant noodles IAIN Lhokseumawe students ?. Quantitative research data were obtained through distributing questionnaires to 92 students on the liker scale. The results of the study, it was found that partially the three halal lebelization variables (X1), Brand Image variable (X2) and price (X3) had a positive effect but only variables (X1 & X2) were significant in the decision to buy instant noodles of FEBI IAIN Lhokseumawe (Y) students . while simultaneously there is influence on all three variables. So the conclusion is that if all variables are improved together, the decision to buy FEBI IAIN Lhokseumawe student instants will increase. Keywords: