Entrepreneurial Orientation and Firm's Export Performance: Evidence from Surgical Industry

Abstract

The surgical industry ofPakistan is observing a decline in export performance. This alarming situation is advising the in-depth investigation of factors related to surgical firm exports. The study is going to investigate the potential factors of firm export performance (FEP) in the surgical industry of Pakistan. This study has used the questionnaire to collect two hundred and four (204) responses from the manufac- turing firms of surgical industry through pick and drop method. The reliability and validity of constructs of export market orientation (EMO), entrepreneurial orientation (EO), business network (BN) and FEP were examined through SPSS-25 and SmartPLS-3.2.8 statistical software. The results ofthe study reveal positive and significant relationship between EO, BN, EMO and FEP. Additionally, the results of the study found the mediating role of EMO between EO, BN and FEP. However, the present study offers the better under- standing ofEO, BN and EMO for entrepreneur, academics, and practitioners. Thus, the owner/managers of the surgical industry should implement the EO, EMO and BN strategies effectively for higher firm export performance. Future studies could validate the current study research framework in other developing surgical industry to broaden the study scope