Marketing Literature Review

Abstract

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database.Each entry has an identifying number. Cross-references appear immediately under each subject heading.The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by ProQuest Information and Learning. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 521-0600 or write to ProQuest, 300 N. Zeeb Rd., Ann Arbor, MI 48106.