As Seen on TV or was That My Phone? New Media Literacy

Abstract

Media literacy studies traditionally have been the domain of the English and Language Arts classrooms. Cultural studies has not made significant inroads into school-based media studies although, like media studies, it too is concerned with the politics of image/text representations. Information literacy, which also passes as computer or technology literacy, has focused principally on the teaching of operational ‘how-to’ skills. In the last decade, consumers have abandoned newspapers, magazines and network television en masse in favour of cable and Internet news and entertainment sources. Fast news and 24/7 coverage – of 9/11, the US presidential 2004 campaign, world soccer, the 2003 Bali bombings, or the Boxing Day 2004 tsunami in South-east Asia – are global spectacles watched by billions. Given the rapid drift towards media convergence, and consumer shifts from ‘old’ to ‘new’ media, it is argued that media literacy studies, cultural studies, information or technology studies can no longer be taught independently of each other.