Abstract
Weinstein has well-documented that great companies don't just satisfy their customers, they strive to delight and amaze them (Weinstein and Johnson 1999). Since the inception of the first edition book in 1999, this author has emphasized consistently the organizational value …
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CITATION STYLE
APA
Santonino, M. D. (2020). Correction to: Review on Weinstein’s superior customer value: finding and keeping customers in the now economy. Journal of Marketing Analytics, 8(1), 42–42. https://doi.org/10.1057/s41270-020-00072-w
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