ESTRATÉGIAS DE INTERNACIONALIZAÇÃO DE EMPRESAS EMERGENTES: UM ESTUDO COMPARATIVO DE CASOS BRASILEIROS

Abstract

The interest on emerging economies and on their companies increased in the last decade. This recent movement does not mean the previous theories and models are useless, but we have to consider in-depth specific context factors and the management of companies from these economies. Thus, this paper analyzed the internationalization strategies used by six Brazilian companies by comparing them with some models of internationalization. The research approach was qualitative and interviews were conducted with professionals from the corporate management level. The companies were divided into three groups according to their time of internationalization (Group I--more than ten years, Group II between five and ten years, and Group III--less than five years). Groups I and III results: the motivations for companies' internalization was explained by economic models like Product Life Cycle Model (Vernon, 1966 and 1979) and the Eclectic Paradigm Model (Dunning, 1980, 1988 and 2000) and Uppsala Model (Johanson and Vahlne, 1979