The strategy for developing Kresek bananas in Lumajang district, East Java

Abstract

Kresek bananas are a superior commodity of Lumajang district besides Agung and Mas Kirana bananas. Kresek bananas to penetrate the selling price of IDR 500-700 thousand per bunch so that they become a promising agricultural product and can improve the welfare of farmers. The purpose of to research the internal and external factors that influence the development of the Kresek banana business and to analyze alternative strategies that need to be carried out to develop a banana business in the research area. The analytical method used is descriptive qualitative analysis, namely describing and interpreting data from interviews with producers, then the data is analyzed using SWOT analysis to determine development strategies. Interviews were conducted with 40 respondents, namely related stakeholders, banana traders and banana farmers. Based on the results of the study, in the SWOT matrix the banana business is in quadrant I. The right strategy is an aggressive strategy and is a favorable situation for the banana business because it has opportunities: high consumer demand for crackle bananas, adequate transportation access, can be promoted through online media and national events. The strengths of the crackle banana business; available raw materials, attractive performance, delicious banana taste, strategic sales location and can be consumed by all levels of society.