Gaming for good changing the game for corporate sustainability

Abstract

Mobile technology offers great opportunities for renewing corporations' sustainability agenda. In particular, the positive impact can be increased and new segments of people can be engaged. Gaming for Good is an area that combines the most popular mobile applications, games, with sustainability ingredients. In particular three different elements of sustainability can be introduced: education, profit for purpose and new communication channel. Modern Mayor is a recently launched free-to-play casual strategy game that includes pioneering features for environmental education, in-application charity donations and integrated twitter account for bidirectional communication The start of the game shows promise for making Gaming for Good a permanent part of corporate sustainability.