The Travel Guide as a Tool for Promoting the Tourism Potential of a Region (As Exemplified by Lipetsk Oblast)

Abstract

The article addresses the specifics and principles of creating a region guidebook as one of the main marketing tools for promoting the tourism potential of an area. It concentrates on the most important aspects of the structure and contents of this kind of edition, aspects that are relevant in the light of the preferences of a contemporary user – amateur tourist as a specific and fast-growing category. Lipetsk Oblast of the Russian Federation with a tourism potential which requires active study and popularization in order to develop domestic and inbound tourism has been chosen as a base for developing the requirements for the travel guide. At present in Lipetsk there is no full, rationally structured and convenient printed travel guide that would give maximally comprehensive information both for the amateur and organized tourist. DOI: 10.5901/mjss.2015.v6n6s5p331