The role of ideology in political communication and media

Abstract

The significant communication matters which are exceedingly studied are political communication, ideology and media. In the literature, political communication studies, which are generally included in the electoral periods, studies on ideology, which are the subject of critical approaches, and media studies within both mainstream and critical studies are frequently encountered. However; by conveying political communication to a broader dimension, the studies which centered the ideology and indicate to the power of manipulating the masses and to ideologies that are placed in discourses in terms of political communication, are nearly minute amount. Nowadays except for opportunities are provided to masses by media, with serviced ownership structure and in addition to this, the function of transmitting ideologies that break away from reality, moves the media to a dangerous position. In this study, which aims to gain a different perspective on the literature and to draw the attention of ideologies to political messages in order to influence and direct the masses in political communication and at the point of transferring these ideologies; firstly, these concepts were explained and then, how ideology came to life through the media in political communication. When it is eveluated from this point of view, scanning method was used on this study which is aimed to contribute with an authentic perspective on literature, and it was reached the active role of ideologies on political communication and the reality that media directed with this ideologic affect the masses.