Identifying a Comprehensive Theoretical Picture of Blue Ocean Strategy

Abstract

Taking into account the growing concerns about the concept of the blue ocean strategy, this paper presents textual findings in a background conceptual history. In particular, it brings various definitions to the concept.  The purpose of this paper a to provide readers with some of the key terms that are relevant to a consideration of the relevance of BOS (Blue Ocean Strategy) and to introduce some of the debates on the concept, besides that to present the experiences of Companies in the application of blue ocean strategy, as the proposed new niches of enterprises apart from the competition. This paper deals with the blue ocean strategy, as a new direction for organizations, as a strategy to rely on innovation in creating value for the customer.