The Motivation to Become A Seniorpreneur: Spiritual Motivation

Abstract

This qualitative study aims to contribute by exploring the existing theory on push and pull motivations within the entrepreneurial event model to see what is missing from the existing researche. This study uses semi-structured, face-to-face interviews with a total of six Malaysian seniorpreneurs for data collection. Content analysis method was used to extract their motivation from the qualitative data. The results reveal that in terms of theoretical, spiritual motivation is one of the motivations in driving seniorpreneurs to do business apart from push and pull motivations. The findings from this study may expand a research area of practical applications of spiritual motivation in the business environment which still empirically is not sufficiently covered.