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Navigating the Determinants of Marketing Performance in SMEs: An Integrative Systematic Review and Theoretical Analysis

  • Sugianto S
  • Ramadania R
  • Pebrianti W
Journal of Organizations, Technology and Entrepreneurship (2024) 2(3) 151-164
DOI: 10.56578/jote020302
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Abstract

… creates a stronger competitive edge, helping SMEs to seize … : The mediating role between social media marketing and SMEs … sized enterprises (SMEs) in Bekasi city, Indonesia. Int. J. …

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APA

Sugianto, S., Ramadania, R., & Pebrianti, W. (2024). Navigating the Determinants of Marketing Performance in SMEs: An Integrative Systematic Review and Theoretical Analysis. Journal of Organizations, Technology and Entrepreneurship, 2(3), 151–164. https://doi.org/10.56578/jote020302

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