Divergences in the use of generative ai among sports journalists in Spain

Abstract

This paper analyzes the penetration of generative Artificial Intelligence in sports news. Through surveys to 20 editors and heads of the sports section of 16 Spanish media, we study how professionals make sense of this technology and the dynamics that these changes introduce in the newsrooms. The results reflect an unequal implementation. Among the advantages, sports journalists highlight the speed of their work; among the risks, the lack of contact with sources and possible inaccuracies. The lack of knowledge about the potential of ai to achieve greater efficiency and generate value-added content is evident.