Visual communication design of campaign to reduce plastic waste to protect mangrove by Pulauku Zero Waste

Abstract

The research aimed to influence the public to reduce plastic waste, which was harmful to mangrove forests in the Seribu Islands. The campaign was supported by the Pulauku Nol Sampah movement and aimed for those 18-26 years old, lived in Jabodetabek, interested in the newest trend like foods and beverages, and longed for acceptance or recognition. The big idea was "Mangrove Hero", telling that someone was a hero, especially a mangrove when he or she reduced plastic waste. The media implementation will be set up based on the target insight. The creative approach would be using photography and illustration to create a fun and youthful mood. The research method was from a literature study (articles, journals, literature, or electronic media), interviews, and questionnaires. It finds that this campaign is supposed to utilize Jabodetabek youth potential to influence each other, especially in reducing plastic waste, so the mangrove forests in the Seribu Islands will be well-preserved.