Journal ArticleOPEN ACCESS

Effects of Consumer Innovativeness, Shopping Mall Attributes, and Satisfaction on E-loyalty for Fashion Products

  • Park S
  • Park E
Journal of the Korean Society of Clothing and Textiles (2010) 34(5) 765-774
DOI: 10.5850/jksct.2010.34.5.765
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Abstract

This study investigates the effects of consumer innovativeness on e-loyalty mediated by shopping mall attributes and consumer satisfaction with the Internet. Data were obtained from 243 consumers who had bought fashion products through online shopping. Data were …

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APA

Park, S.-Y., & Park, E.-J. (2010). Effects of Consumer Innovativeness, Shopping Mall Attributes, and Satisfaction on E-loyalty for Fashion Products. Journal of the Korean Society of Clothing and Textiles, 34(5), 765–774. https://doi.org/10.5850/jksct.2010.34.5.765

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