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Evangelizing usability to 700 people: Strategies for building a user-centered organizational culture

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2007) 4663 LNCS(PART 2) 673-674
DOI: 10.1007/978-3-540-74800-7_77
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Abstract

For the last three years, CESAR's user experience team has endeavored to build a user-centered organizational culture. In this report, we present some succeeding empirical strategies for evangelizing usability, in the hope that professionals in similar contexts might benefit from them. © IFIP International Federation for Information Processing 2007.

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Levi, F., Melo, P., De Lucena, U., Belleza, C., & Arcoverde, J. (2007). Evangelizing usability to 700 people: Strategies for building a user-centered organizational culture. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4663 LNCS, pp. 673–674). Springer Verlag. https://doi.org/10.1007/978-3-540-74800-7_77

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