Marketing Education and CSR: Gender Differences Within Generation Z

Abstract

This research examines the relationship between gender and the consumer purchase decision of apparel products, with an emphasis on economic, social, ethical, stakeholder, sustainability, and discretionary aspects of CSR. Findings from a large midwestern university (n=170) suggest that women, more than men, consider CSR in apparel purchase decisions. Between both genders, social and sustainability CSR efforts were more recurring. The paper investigates a range of CSR activities and highlights differences between genders in generation Z. Educators should be aware that there is a gap between genders although the sample was of a younger generation that is typically perceived as progressive.