On the verge of something extraordinary

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Abstract

According to the global guru ranking, the Thinkers 50, published by The Times, C.K. Prahalad is "the most influential living business thinker in the world". Prahalad believes that business leaders need to start thinking about their marketplace as all six billion people on the planet. Des Dearlove talked to him about his latest thinking and how it was influenced by his early years in India. © 2009 London Business School.

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Prahalad, C. K., & Dearlove, D. (2009). On the verge of something extraordinary. Business Strategy Review, 20(1), 16–20. https://doi.org/10.1111/j.1467-8616.2009.00574.x

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