From waste to usefulness: Packaging design as a by-product

Abstract

In this work we consider theoretical and practical aspects of packaging design as a byproduct. People can use it as a new design product with different initial functions. This study represents an important designers’ contribution in solving environmental problems caused by excessive packaging waste. Author’s methods of multifunctional package development analyze the market situation, research the wrapping design features, organize the author’s concept, and evaluate the design product effectiveness. Methodological principles of the study are based on the design interpretation of the environmental, functional and socio-economical approaches context. The result of the theoretical study is the package design concept that increases the possible duration of packaging use. The specific design aspect of this study is the creation of different multifunctional packages, for example: package-constructor, package-board game, package-accessory. These design aspects make it possible to form a dynamic communicative visual environment. The author’s design and development of a multifunctional package – constructor for pizza confirms the practical significance of the study. The results of this work are to show the popularization of environmental awareness education and increasing the level of social communication by involving emotional and game components into design process.