Drive electric vermont: EV market transformation in small and medium sized communities

Abstract

Investments in plug-in electric vehicles (PEVs) and charging infrastructure are often concentrated in large metropolitan areas. True market transformation to electric drive technologies will require moving beyond urban centers to include small and medium sized areas as well as rural communities. The Drive Electric Vermont (DEV) program was established in 2012 to shift consumers and businesses in Vermont (population 625,000) to greater awareness and use of PEVs. The US Department of Energy's EV Everywhere program recently completed a case study of DEV to document policy, marketing, and infrastructure development activities supporting increased use of PEVs outside of major metropolitan areas.